Video

Ecotourism in Canada during Covid19

Ecotourism marketing in Canada during Covid19

Across Canada, nature lovers are itching to get back to ecotourism experiences, birdwatching, worldwide adventures, nature destinations, and much more in the great outdoors. Nature tours and expeditions have been forced to shut down...

How to be more real in videos

Real is better than perfect in a video

Unscripted. Unchoreographed. If you're a filmmaker and you pitch these two words about videos to some customers, most will be like Whoa! We don't want an outdoors adventure, tourism or environmental video like that!" Unscripted and unchoreographed...

How to make GoPro footage better on sunny days

Do you need ND filters for GoPro?

If you're using a GoPro to film videos in nature, environmental field work or during outdoor tourism adventures, you've probably encountered very bright sunny days. When you return to the office to look at...

Small businesses in Norfolk County Ontario

Your small business has a fun side. Show it!

Whenever I create digital content for small businesses in Ontario, I like to remind small business owners that showing personality on social media is their unique advantage. No two businesses -- or even competitors,...

tourism marketing in the maritimes

Should tourism operators be using YouTube?

When I talk to tourism operators in Ontario Canada, I frequently encounter many who are so focused on Facebook, Twitter or Instagram that they are forgetting another key platform: YouTube It is the overlooked channel...

Conservation filmmakers in Ontario

Conservation video project in Central Ontario

In October 2019, I made the trip to King Township, Ontario for a conservation video project with the Nature Conservancy of Canada. The country's leading national land conservation organization hired WorkCabin Creative to film...