Author: Gregg McLachlan

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Mobile filmmaking workshop for conservation in Canada

Mobile filmmaking for conservation workshop

Storytelling for the environment and conservation is a powerful tool for nonprofits in Canada. Video, especially, has the strongest power to pull audiences into experiences and form a bond with causes like never before. In...

Small businesses in Norfolk County Ontario

Your small business has a fun side. Show it!

Whenever I create digital content for small businesses in Ontario, I like to remind small business owners that showing personality on social media is their unique advantage. No two businesses -- or even competitors,...

tourism marketing in the maritimes

Should tourism operators be using YouTube?

When I talk to tourism operators in Ontario Canada, I frequently encounter many who are so focused on Facebook, Twitter or Instagram that they are forgetting another key platform: YouTube It is the overlooked channel...

Conservation filmmakers in Ontario

Conservation video project in Central Ontario

In October 2019, I made the trip to King Township, Ontario for a conservation video project with the Nature Conservancy of Canada. The country's leading national land conservation organization hired WorkCabin Creative to film...

Hiking trails in Norfolk County, Ontario

New video for Nature Conservancy of Canada

One of things that is most satisfying about WorkCabin Creative is the authentic relationships formed with organizations in the outdoors, tourism, and nature fields. It really has become a bond rooted in like-minded values...