Across Canada, nature lovers are itching to get back to ecotourism experiences, birdwatching, worldwide adventures, nature destinations, and much more in the great outdoors. Nature tours and expeditions have been forced to shut down...
This isn't another one of those marketing blog posts by so-called experts all hailing social media as your saviour during Covid-19, or shouting from the rooftops to spend, spend, spend on Facebook advertising to...
Unscripted. Unchoreographed. If you're a filmmaker and you pitch these two words about videos to some customers, most will be like Whoa! We don't want an outdoors adventure, tourism or environmental video like that!" Unscripted and unchoreographed...
If you're using a GoPro to film videos in nature, environmental field work or during outdoor tourism adventures, you've probably encountered very bright sunny days. When you return to the office to look at...
There's no question that people across Canada are itching to get back to off-the-grid experiences, hiking, camping and backpacking in the great outdoors. Outdoor adventure outfitters, tourism businesses, wilderness and backcountry trips, nature tours,...
Your target audience has cabin fever People have spent months rethinking life, goals, dreams, and bucket lists. You only have to look at social media to see this truth bomb. So many posts are...
Do you want a variety of digital content at an affordable price? WorkCabin Creative now offers a new hybrid digital content package featuring both video and photo content. This package is custom designed for each...
Storytelling for the environment and conservation is a powerful tool for nonprofits in Canada. Video, especially, has the strongest power to pull audiences into experiences and form a bond with causes like never before. In...
Whenever I create digital content for small businesses in Ontario, I like to remind small business owners that showing personality on social media is their unique advantage. No two businesses -- or even competitors,...
When I talk to tourism operators in Ontario Canada, I frequently encounter many who are so focused on Facebook, Twitter or Instagram that they are forgetting another key platform: YouTube It is the overlooked channel...
