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Mobile filmmaking workshop for conservation in Canada

Mobile filmmaking for conservation workshop

Storytelling for the environment and conservation is a powerful tool for nonprofits in Canada. Video, especially, has the strongest power to pull audiences into experiences and form a bond with causes like never before. In...

Small businesses in Norfolk County Ontario

Your small business has a fun side. Show it!

Whenever I create digital content for small businesses in Ontario, I like to remind small business owners that showing personality on social media is their unique advantage. No two businesses -- or even competitors,...

tourism marketing in the maritimes

Should tourism operators be using YouTube?

When I talk to tourism operators in Ontario Canada, I frequently encounter many who are so focused on Facebook, Twitter or Instagram that they are forgetting another key platform: YouTube It is the overlooked channel...

Conservation filmmakers in Ontario

Conservation video project in Central Ontario

In October 2019, I made the trip to King Township, Ontario for a conservation video project with the Nature Conservancy of Canada. The country's leading national land conservation organization hired WorkCabin Creative to film...