If you've watched conservation documentaries, you know how engaging and authentic they are at showing people working in the field doing research, monitoring, restoration, etc. These films pull us in, in a deep way,...
As a solo conservation filmmaker, one of the most important roles I play isn’t just being behind the cinema camera — it’s being the person who puts others at ease. Whether I'm working on...
I'll say this a thousand times to clients: Narrative storytelling is the secret sauce to connecting your conservation organization to audiences. It's not rocket science. It's a simple fact. Humans are hardwired to respond to stories....
My primary goal is to create work that resonates deeply with audiences while delivering the most value for my clients. Achieving this balance isn't always easy, but I’ve found that focusing on three core...
Battling sea lamprey in the Great Lakes is a big job. With 30 large sea lamprey trap structures around the Great Lakes, that's a lot of maintenance and physical work year-round for technicians from...
Big props to the technicians who work on invasive species in demanding environments. The days are long and the sun is relentless in vast, open marshlands. This week I returned to a giant marshland where...
I was asked recently "Did you go to film school?" "No," I replied. "I went to journalism school." There's this underlying stereotype in some filmmaking circles that if you didn't attend film school you're somehow not...
Today it's more important than ever to be our true authentic selves in our businesses. Most organizations aren't just looking for anyone to do business with. They are looking for the right fit. When...
WorkCabin Creative's newest conservation video production work is a French-language website how-to tutorial for NatureCounts, an interactive data portal by Birds Canada. NatureCounts allows people interested in birds, whether for conservation, research or their...
Does your conservation organization have an organized library of video footage showing the work that you do? I'm always suprised at how few organizations do. Building a comprehensive video clips library of professional footage...
