Keynote: The power of Instagram for discovery and conservation
I’m pumped about being the keynote speaker for Kettle Creek Conservation Authority’s Annual General Meeting. I’ll be speaking about the power of Instagram for the conservation sector. Instagram is evolving as audiences increasingly use it as their go-to an ‘discovery’ tool. They post and share photos of their favourite nature destinations, favourite hikes, epic trails, and more. And their actions are influencing friends and family to get out and experience the outdoors. When conservation authorities recognize this, and leverage it, they have a tool that has never existed until Instagram.
Conservation Filmmaker & Producer at WorkCabin Films
Gregg McLachlan is a full-time professional Conservation Filmmaker, Producer, and Director of Photography (DP) based in Ontario, Canada. A former award-winning journalist, he has spent more than a decade as a full-time conservation filmmaker capturing and producing the field stories of organizations big and small, and the people who make a difference for conservation
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February 8, 2019
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